Today, fashion is more about personal style, taking the trend and makes their own. Women embrace fashion and use the style to express their personalities, but for a lot of pressure to create a personal style.
Our world is increasingly about the picture and how fashion and style applied to it. These changes affect the willingness and ability to combine styles in our own lives. Major market influencers are:
-We increased interest in celebrities
-Adoption of any body shape and size
-Mainstream Availability more affordable, fashionable clothing
-Hot, hip, stylish and sexy-30s, 40s, 50s
-Women have less to spend on clothing
Celebrities everywhere and we want to know everything about them. Where they go and what they wear is great news. They graced the cover of our favorite magazine and support the luxuries of the coveted us. We follow their every move mode, we want what they have; Louis Vinton bags, “it” jeans, designer sunglasses Gucci … the list goes on. Celebrities today are not only wearing the latest and greatest fad but they determine what fashion. All this media exposure drive factor ‘ want ‘ mode. We want what they have.
Influential celebrities and getting more and more attention, exposure and mindshare on a daily basis. This can further be seen by an explosion as the cover model in the celebrity magazine favorite of ours. Years ago fashion model is a model of the cover of fashion magazines, but today it is the stars big/small screen and the music industry. Not only their photo on the cover, but they are a leading story of the month.
“Jennifer Lopez: so again, on Marc, collect and Her Tell-All Album” Elle, February, 2010
“Christina Aguilera: I am a different person now,” Marie Claire, February, 2010
Oprah, “don’t change your body …Turn Your Jeans! Find your dream fits, “O the Oprah Magazine, February, 2010
Adoption of all agencies. Increased coverage and celebrity also opened the door to what we think of as beautiful. We are slowly changing the old stereotypes of beauty. It’s no longer solely defined by a perfect, 18 year old, 6 foot, super skinny, and supermodel in the past. Today we are exposed to a variety of ages, body and style — Taylor Swift and Hillary Duff Madonna and Catherine Zeta Jones …Jennifer Aniston and Eva Longoria for Oprah and Queen Latifah …Drew Barrymore and Kate Hudson for Sarah Jessica Parker and Gwyneth Patrol.
The availability of mainstream fashion & affordability. Fashion has been the main stream. Clothing designer making designer wear for the mainstream retailers such as Target and Wal-Mart. availability of this affordable, stylish clothing allows women to become more stylish and raised the expectations of high fashion and style for all. Stores like h & m and Forever 21 has opened many doors for women to embrace the latest fashions in offering a very affordable price. This is such a blessing and a curse; women have the opportunity to discover and buy the clothes that are more modern, but also has greater pressure to stylish.
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Source:
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