In September 2013, London Fashion Week paraded the “same old same old” on the runway – voguish models in haute couture. But a new buzzword emerged and took its position in the limelight: sustainable fashion.
Sustainable or eco-friendly fashion takes into consideration the social and environmental impact, including the carbon footprint, of clothing production. It is part of the thriving philosophy of sustainability, the aim of which is to develop a way for people to make use of our natural resources without these being used up or running out. Sustainability can be achieved through environmentalism and social responsibility.
In the Philippines, fashion gurus advocating eco-friendly fashion have been recommending the use of abaca and banana fibers as alternative to conventional raw materials for experimental clothing and other fashion accessories. These materials are said to be more sustainable and friendlier to the environment because they are entirely biodegradable and does not require chemicals and pesticides to grow.
Sustainable fashion is also a part of the larger system of “ethical fashion.” Fashion designers have been embracing the idea of sustainability by using more eco-friendly materials and procedures in clothing fabrication other than just donating a fraction of their sales to a charitable cause.
Celebrities such as Bono and Stella McCartney have recently shown support for environmentally-friendly fashion. A growing number of Hollywood celebrities have also allied with sustainable fashion, including Natalie Portman, Cameron Diaz, Jennifer Aniston and Selma Hayek.
‘Green’ materials
The sustainability of a clothing material is measured using the following factors: renewability of the material, its source, the process of turning it into a textile, working conditions of the people involved in the production and the material’s total carbon footprint. These factors define the three following criteria that distinguish environmentally friendly from ordinary fabrics:
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